Press Releases and Statements

World Braille Day

4 January 2002 is World Braille Day.
Xổ số miền nam chủ nhật The world will commemorate a groundbreaking step forward – the adoption of the Braille system – that enabled millions of blind and visually-impaired people to read by touch and therefore to lead a more independent life. In 1825 Louis Braille invented a writing code that could be translated into every language around the world: an alphabet of 63 letters and symbols each of which is formed by a pattern of from one to six raised dots arranged on a six-position grid. Each letter has a different pattern that can be ‘read’ by the fingertips.

Benetton, sensitive, as always, to the needs of “real” people – its advertising campaigns are proof of this – celebrates World Braille Day with a simple yet meaningful gesture: a series of T-shirts with words written in Braille. Some will bear theUnited Colors of BenettonXổ số miền nam chủ nhật logo, others will indicate their colour, e.g. blue, yellow, red, black and white.

This is a joint operation involving the Benetton Group and Chris Kay International, the British company that first successfully devised a system for printing Braille on textiles, Lextra® Braille.

Lextra® Braille, a totally new system based on the silk-printing technique, consists in using 0.75 mm-high Lextra® MicrofibreXổ số miền nam chủ nhật flock instead of ink. The flock is welded (by a 50,000 V electrostatic current) to a film that can be transferred to any fabric. A safe, long-lasting system that also has a pleasant feel.

Chris Kay International with its Lextra Braille and Benetton with its stores and megastores around the world will honour 4 January 2002 through the sale of the World Braille Day T-shirts. The agreement between Chris Kay InternationalXổ số miền nam chủ nhật and Benetton provides for a donation to the World Blind Union.

Xổ số miền nam chủ nhậtMore than words, a way of remembering.

 

For further information:

+39 0422 519036