From polo shirts to sweaters, from t-shirt to the Undercolors branded items, cotton is another fundamental fiber in our collections. For this reason, we are committed to increasing our sustainable cotton supply to produce quality items with a reduced carbon footprint.
In 2019, organic cotton, cultivated according to the principles of organic agriculture with no and generating a lower environmental impact – accounted for 4.4% of the overall production of all of our cotton products.
In 2017, we joined BCI (Better Cotton Initiative), the world’s largest project dedicated to cotton sustainability. According to the prescriptions of the program, we started procurement processes for cotton cultivated and collected by farmers trained to minimize the use of fertilizers and pesticides, use water and the soil in a sustainable way and comply with the principles of equity in labor relationships. In 2019, the percentage of BCI cotton totaled 54% (calculated as a percentage of total annual cotton use), a significant increase from the previous year’s 23 percent.
Strategy regarding the use of sustainable cotton
BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future. See for details.
In 2017-2018, BCI licensed over 2 million farmers from 21 countries on five continents.
Benetton is committed to sourcing 100% of its cotton as “more sustainable cotton” by 2025. “More sustainable cotton” includes Better Cotton, Organic Cotton and Recycled Cotton.
Better Cotton is sourced via a system of Mass Balance and is not physically traceable to end products. For further details about the sourcing system for Better Cotton see for details.
Lastly, Benetton Group prohibits the use of cotton coming from Uzbekistan and the region of Xinjiang, China, areas where penal or child labor have been reported. All suppliers that work with Benetton Group are committed to not using and/or purchasing cotton grown in these areas. Benetton Group indeed firmly refuses underage workers and/or forced labor being used anywhere in its value chain, including in cotton cultivation, and it is committed in increasing the percentage of sustainable cotton in its collection.
Since 2012, Benetton Group’s collections have not carried denim items treated with sand-blasting. Moreover, we developed a laser-treated “denim colour” for men’s and women’s denim items.